Don Ressler: Top to Bottom E-Commerce Brilliance

It seems like Don Ressler doesn’t like to run or manage a company; he likes to create them, start them and then sell them. With an impressive track record of successful start-ups; he is known as someone who can can accomplish the most difficult aspect that an entrepreneur faces; getting funded.

It takes a lot of capital to get a new company up and running and then to a state of profitability.

One original company Don Ressler was part founder of is JustFab and it is still in operation as part of the TechStyle Fashion Group which is an umbrella type corporation with several subsidiaries including JustFab, FabKids, ShoeDazzle and Fabletics.

The idea on eyepain.org was some what new, ‘Subscription Based’ online stores, and the competition was fierce. Yet Don Ressler of JustFab was able to get some serious financial backing from the Matrix Partners venture capital firm despite the fact that normally invested in tech stuff like software programs, data storage, etc. Funding of $33 million in 2011 and another 76 million in 2012.

Going back a decade or so; he first started with an online company called FitnessHeaven which was bought by Intermix Media in 2001. As part of Intermix Media Don Ressler met Adam Goldenberg and the two teamed up to form a division within Intermix called Alena Media.

Alena Media was an ‘online performance advertising’ business which meant ‘Pay-for Performance’ as in you only get paid if the advertiser gets a definitive result. Risky business to some but another day at the office for Don Ressler as Alena Media was stated as being the only profitable division within Intermix Media.

In 2005 he felt his success and ideas were being dismissed before they were understood so he left Intermix Media and, again with Adam Goldenberg, formed Intelligent Beauty which led to the very successful online company JustFab.

Looking to expand the marketing outreach of JustFab; Don Ressler looked outside the box and found several companies that were running the same type of online business with similar, but slightly different markets. FabKids and Fab-Shoes were purchased by JustFab as well as ShoeDazzle. JustFab then created Fabletics, which focused on athletic wear, and all this took place in a single year; 2013.

In 2016 JustFab, FabKids, Fab-Shoes, Fabletics and ShoeDazzle were consolidated under a new parent company that is now known primarily as TechStyle. Even though the primary base of all five companies is online e-commerce; there are significant plans for expansion into the ‘Brick and Mortar’ store front world.

Read more: JustFab raises $85M at what sources say is a $1B valuation

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