Impact Brought by Roberto Santiago in the Shopping Mall Industry

Manaira Shopping Center was established in 1989 by Joao Pessoa based entrepreneur Roberto Santiago. The mall is located in the state of Paraiba, and is considered as one of the largest in the city of Joao Pessoa. Roberto started his entrepreneurial skills during his youthful years when he was operating a cartonnage firm. This company specialized in designing and production of cardboard folding cartons which were later distributed to other companies for packaging purposes. His firm was successful and managed to record excellent performance, which enabled Mr. Santiago to purchase a piece of land where Manaira Shopping is located today. The mall is recognized across the city for offering memorable shopping experience to the customers.


Roberto Santiago earned his education from Pio X-Marist College. Later, he joined University Center of Joao Pessoa for his undergraduate degree in Business Administration. Roberto’s investment in the mall industry has proven his capability, potential and entrepreneurial skills of transforming the entire sector. His venture, Roberto Santiago Manaira Shopping has thrived over the years, undergoing numerous expansions and redevelopments in order to meet the growing demands of its customers. The mall serves residents of Joao Pessoa, the wider Paraiba state and to some extents international visitors. Many people prefer to visit this place because of the number of entertainment options, products and services offered.


Shopping, Entertainment and Other Services Available at Manaira Shopping


Manaira Shopping has over 200 stores dealing with different products and services such as clothing, furniture, sports gear, jewelry, appliances and much more. In addition, several services are offered at the mall including banking, hotel and restaurant, entertainment, fitness centers and kids’ zone. The objective of Roberto Santiago was to develop a facility offering both shopping and entertainment services to customers, something that has led to the success of the mall. Manaira Shopping has turned as the favorite place for visitors, both locals and international ones. The success of this mall has earned Roberto Santiago a reputation for his great achievements as an entrepreneur. Since the mall was launched in 1989, it has been expanded severally, and also redeveloped with the aim of serving the needs of all customers.


The mall has an institution of higher learning, where youths from the city and other neighboring areas have the opportunity to pursue their college studies. Several banking firms have opened their branches at the mall to offer their services. Indeed, customers can spend the entire day at the mall, moving from one location to another to seek numerous services offered at the mall. According to Roberto Santiago, upcoming entrepreneurs should make their ideas a reality through commitment, hard work and dedication. He has used his skills to actualize the ideas of emerging entrepreneurs. He became famous in Brazil after his investment the Manaira Shopping recorded huge success.


One thought on “Impact Brought by Roberto Santiago in the Shopping Mall Industry” One thought on “Impact Brought by Roberto Santiago in the Shopping Mall Industry”

  1. I got some of the ideas to see what Roberto has information about nothing to do about getting on sides with better services. Actually what australia writings are setting the standards as well with the questions as for investors. What you do with your shopping mall is different really and this is one area that this is really great for economic benefits.

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