Omar Yunes, an investor and entrepreneur from Mexico, won the Best Franchisee of the World or BFW competition – 2015 for his franchise of Sushi Itto. The event took place on December 5, 2015, in Florence, Italy, and that recognized the contributions of Yunes to the brand he businesses with. He has opened 13 franchise units of the Japanese food maker in Mexico, and it has outlets in Puebla, Mexico City, and Veracruz, which is roughly counting to 10% of the total units of the brand in the country. “I am excited but would like to remind that I am just a representative of the hard work put by more than 400 employees of our 13 units. I also thank the brand which provided us the space for innovation,” Yunes responded to the achievement.
The edition had participants from 34 countries around the world including Hungary, Brazil, Portugal, France, Italy, Mexico, and Argentina. Each of the franchises was evaluated by the BFW committee based on the amount of influence it creates in the network, the contributions with respect to knowledge, motivation to employees, savings implemented in the units and the system, and total improvements suggested and applied to the brand and its network. However, the brand and its value were not taken into consideration. Diego Elizarrarrás, the organizer of BFW Mexico, concluded that Omar could grab the Award because he acted as a change factor in the relationship between franchising and franchise. He also implemented control boards and better management of information to ensure efficient operation and service across the units.
Omar Yunes showed interest towards entrepreneurship from his school days and founded the first unit of Sushi Itto at the age of 21. His commitment to providing great quality food and hospitality experience has helped the franchise units to grow to 13 in a short span of time. Yunes is also finding ways to add innovation to the units and try to implement state-of-the-art technology in its operations to ensure consistent and efficient service to the customers. He is on a mission to expand the great food experience to other parts of the country.