As social media becomes more important to businesses of all sizes, it is important to treat all your customers in the right way. Too many businesses are handling social media the wrong way. they still look at Facebook, Twitter and the rest as nothing more than broadcasting stations for their sales pitches.
According to onlinereputationreviews.com, if you are doing any of the following four activities on social media you could seriously be hurting your online reputation.
Posting Sales Pitches Only
People love to buy but they hate to be sold. This is something you need to keep in mind. Most consumers want to engage with brands on social media, they don’t want to be bombarded with ads. Take some time to engage with your audience. Answer their questions, and address their concerns.
Ignoring Valid Complaints
Mahy consumers will go to social media first if they have a bad experience with a business. One bad review can reach hundreds or thousands of potential customers and turn them off to your company.
Deal with every complaint you receive on social media. Try to resolve the situation as quickly s you can. Making a disgruntled customer happy will do far more for your brand than any advertising campaign ever could.
Taking Too Long To Respond To Customers
When someone takes the time to mention your business on social media, they should get a timely response. Answer every question that customers ask. Deal with their complaints. You should be responding to every mention within one hour. When customers get a prompt response, they are more likely to recommend your business to others.
Not Monitoring Mentions Of Your Brand
You should set up a Google Alert for mentions of your business and you should also be searching for brand mentions on all your social media platforms. The only way you can respond to customer questions and complaints is to monitor everything that is being said about you on social media.
Online reputation management does not have to be difficult. By consistently monitoring what people are saying about you on social media, you can make sure your company has a stellar reputation online.